CREATING MEANINGFUL CONVERSATIONS AND SOLVING PROBLEMS THROUGH DESIGN AND COMMUNICATION, THAT ARE ALL MEASURABLE.
~A NEW DAY ~ A NEW IDEA~
DEBU PURKAYASTHA
ABOUT
ABOUT ME
Creative Director & Ideator at RUBBERSTAMP
Brand Strategist, Designer, Questioner, Typographer, Cartoonist, Illustrator, Animator, Photographer, Story teller, Foodie, Traveler, Wildlife enthusiast, Nuts about life and working my way around creating measurable impact through communication!
Failed science student, now trying to fix processes and issues.
WHAT I'VE DONE
Always focused on the brand and moved beyond the brief. However small the communication objective, it has to have a lasting impression on the brand. Currently deliberating about innovative use of alternate media to communicate with the target audience in a entertaining, engaging way! Have worked out campaigns on facebook, youtube, whatsapp and, twitter. I am currently working on several ideas with the mobile platform and some disruptive activation ideas with radio.
WHAT I DO
I create measurable Brand engagements and concepts. Everything arises from Empathy and nothing is transactional or momentary.
All my ideas are disruptive and solve issues by entering the core. Every one of them has an impact measurement. Some have initiated a social change and some have reached out to the audience in a manner never done before. Some have changed the working style of the organisation.
I also Design everything, from Brand Identity to Brand Communication to Brand Spaces, to Brand Ideas, etc.
PORTFOLIO
A sample of the work. To understand how to create an engaging, measurable and meaningful communication,
call on +91 9820503225
 |  Twitter campaign for Nike creating a community as well as chronicling cities at night through tweets and videos. |  ROLLING STONE 3RD ANNIVERSARY |
|---|---|---|
 BROCHURE FOR THE LARGEST DIGITAL PRINTERS OF MEGA SIZED BOOKS |  Newsletter to give people the idea of the large sized print capabilities. |  Newsletter to give people the idea of the large sized print capabilities. |
 Newsletter to give people the idea of the large sized print capabilities. |  Leaflet for Mazda to shock people in accepting that digital printing is a very viable option for short run print jobs. |  Leaflet for Mazda to shock people in accepting that digital printing is a very viable option for short run print jobs. |
 Leaflet for Mazda to shock people in accepting that digital printing is a very viable option for short run print jobs. |  ambient idea with football made out of the newspaper delivered on the first day of the Soccer World Cup |  Initiative to raise awareness of HIV-AIDS among truckers. Was featured in the SUPERFREAKONOMICS |
 Diesel for SUVs had additives which made your SUV into a beast and therefore all animals were scared off their place into one corner. |  Sales and marketing mailer for B2B and investors. This used existing data from the web and juxtaposed it with the projected growth numbers of the start-up. |  2006 and 3009 had the exact same dates and so did another 100 odd years in between. This was to illustrate the fact that a diamond lasts forever. |
 Sri Lanka tourism on facebook gave out hand drawn maps of secret deals and offers. |  Originally created to show the journey of Smirnoff from Moscow to New York. It was used in other International markets as well. |  Twisted tales |
 Twisted tales |  Beehive used infographics to explain the expansion plans to prospective franchise businesses |  Beehive used infographics to explain the expansion plans to prospective franchise businesses |
 |  Won the first Grand Prix and the Integrated Lion at Cannes for India |  Won the first Grand Prix and the Integrated award at Adfest for India |
 a preschool |  NGO that educates street kids in Mumbai |  Shoe brand making Italian shoes |
 Builders & developers and as the name suggests it was run by 3 brothers. 3 building blocks create the logo. |  Educational institute which has many school initiatives shares the deep roots in its Identity. |  Corporate Identity for a direct marketing company which had many divisions all linked to each other. |
 |  Wishing everyone a Happy Parsi New Year from a company that was once owned by Parsis and subsequently bought over by Pepsi Co. It used the iconic bottle opener used in all Irani / Parsi restaurants. |  |
 initiative by the largest bank in India |  |  |
 |  I'm a Description |  school annual report showing the starry progress |
 School diary for kids |  |  Brings back old whites like new! Old photograph had the white shirts shining. |
 |  Ford asked people their excuse to not take a test drive of their new vehicle. |  |
 Rolling Stone Cover art 4th Anniversary |  Upmarket designer tours and travel company brochure which catered to British wishing to experience India differently. |  Logo and label design for RIO fizzy wine |
 Twisted tales |  Twisted tales |  Illustrative campaign for JSW sharing their philosophy towards questioning the status quo |
 Illustrative campaign for JSW sharing their philosophy towards questioning the status quo |  Calendar art using the diamond jewelry and the brand ambassador - Aishwarya Rai (she is considered the most beautiful woman in India, like a goddess) |  Describing the Chaos that is Mumbai and celebrating it! |
 30% discount on Nike shoes and apparel! |  FedEx launching in India with their full services. |  Innate Motion blog illustration |
 Innate Motion blog illustration |  Innate Motion blog illustration |  Innate Motion blog illustration |
 Innate Motion blog illustration |